Customer Retention

A strategic business development plan includes a customer retention program that meets measurable goals and objectives. It's no secret that existing customers can be your most profitable customers. We believe in long-term customer retention in our business and customer retention is probably important to your business too.

As a full service marketing resource, we can help you design a cost-effective customer retention program. One of the first steps is to determine what the gross, net and marginal value of each of your customers or classes of customers. Once you know the value of each customer or class of customers you know how much to invest in your customer retention program.

Comprehensive incentive travel progams, ad hoc travel incentives, customer loyalty rewards, and other business incentives can help you avoid price discounting and increase customer value if implemented properly. Our services can insure that your customer retention plan is implemented properly.

US Travel Data Center says that 91% of North Americans take at least one vacation every year. We tailor our services to meet your customer retention needs. Through experience we have found that a well designed and implemented incentive travel program can be a key component of a well thought out customer retention program. Contact us today.

M. D. Reilly & Associates
7340 Mc Shu Lane <> Hudson , OH 44236
Tel: 330.650.3522 <> FAX: 330.650.5603
info@mdreillyassociates.com